glue Isobar has ramped up its social media offering with a number of additions to specialist social division Isobar Social.

The division will now be driven by former glue Isobar Senior Planner, Katie White, who has been promoted to Head of Isobar Social, and has made five significant new hires including specialist social media Account Director, Anna Smith, previously from social media agency 1000heads.

The ten strong team is focused on delivering a strategic approach to social across the entire Aegis Media UK group, delivering the Isobar promise of creating more powerful connections between brands and consumers. Their remit not only includes delivering core disciplines of community management and blogger engagement, but focusing on emerging social specialisms including F-Commerce, legal and ethics, content creation and management, as well as real-time reporting and analytics.

The team is set to become a centre of excellence for social within the Aegis Media UK, contributing unique social insight, gathered from being the face of social delivery and engagement, back into the rest of the group.

Katie White, Head of Isobar Social commented, “It’s a great opportunity for us to be working across all Aegis agencies, now working on broader range of projects than ever before. We intend to develop social efforts across the board, combining with the other agencies’ strong media and creative specialisms to create one full picture for clients that has social integrated at the core.”

Wayne Brown, glue Isobar Managing Director added, “Katie has been pioneering our approach to social across a number of clients. Along with Anna, they are going to make a formidable team – bringing our client’s brands and their fans closer together.”