glue Isobar have launched a Facebook competition for the ‘Teatime Titles’ campaign to support Birds Eye’s first venture into cinema.

Birds Eye has entered into a six-month sponsorship partnership with DCM to bring the brand into cinemas across the UK for the very first time. DCM controls a number of cinemas, including Odeon, View, and Picturehouse cinemas to name but a few.

The Facebook app presents film posters starring fictional star ‘Clarence the Polar bear’ as the hero who saves teatime, in four different filmic scenarios. Facebook users are then invited to create a catchy title for each film and then share their posters with their friends. As an incentive, Birds Eye is offering the chance to win VIP cinema passes for the whole family. The movie posters, which will be released throughout the summer months, have been devised in the style of four classic movie genres, superhero, western, sci-fi and crime.

The agency has also created in-foyer assets to support the campaign, which offers cinema go-ers a chance to star in their own movie. Using a webcam installed within the cinema foyers, audiences’ faces can be transposed into each of the winning posters from each classic movie genre.

The campaign begins on 30th March as part of glue Isobar’s ongoing work for the brand.