Just when you thought there wasn't room for another daily digital touch point and your digital landscape couldn't get more time consuming and congested, Pinterest makes its way over to our shores from the US with a bit of a bang... within the industry anyway.
Why do we love it? Well, although the UX may not be all that (yet), Pinterest is a visual splendour. Not least due to the wonderful psychology of the disinclination to ‘pin’ anything that doesn't look good, as you would be putting your name to something that’s pointless and an eye sore. So what you end up with is a socially enhanced eye-candy store. The store being the pull for brands, and the candy the bit that gets you coming back for more.
Even though the platform is fairly fresh out the blocks, reports are already suggesting (click here), that Pinterest has generated more commerce than Facebook and Twitter have since their launch. Pretty impressive really, given the amount brands invest in Facebook, only to find out that a free platform could drive more path to purchase and advocacy. Imagine, for example, a style guru such as Sienna Miller creating a ‘Board’ of her favourite styles, with each garment naturally linking back to its humble home of the brands e-commerce... An instant win, supported by key influencer insight and tight social backbone... And that's just the store part.
As far as the candy goes, yes, it is quite feminine and if you don't make the effort to unfollow your default followings at point of registration, you could end up with an extremely foody, dressy, chab chic, interior rich Pinterest homepage. However, if you take the time to find and follow your visual interest and nostalgic reminders, then you will have a lot to feast your eyes on.
Looking for some inspiration and less foody pins? Then check out the treats from glue's keenest male pinner in this emerging collection of satisfying buttons, switches and levers (click here), some classic ads (click here), or perhaps Kate Moss (click here), is more of your thing?
Having only indulged in the platform for a short time, it is obvious that the UGC model is similar to that of Wikipedia, with 90% of the content being generated/pinned by 10% of the users or thereabouts. So, I encourage you to bookmark that Pin button, search the web and get pinning.